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Audi Has Big Plans For Small Model 

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THE Audi A1 is integral to Audi's overall growth strategy along with the German premium marque is focusing on the completely new supermini to eventually take into account ten percent of worldwide sales.

 It is really an ambitious plan thinking about its current core model might be the A4, a common sedan rendering up one 4th of total volume.

 But Audi Singapore controlling director Reinhold Carl is confident in the A1's appeal, both here and worldwide.

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 "Globally, this is actually the plan is perfect for the A1 to check out up ten percent in our total sales whether it's fully introduced in most the specific marketplaces," he described. "In your area, you need to introduce the Audi values to another audience even while continue our local technique of growth."

 Last year, the company while using four rings zoomed in the sales charts here by selling 1,875 cars, up 27.5 per-cent from the prior year.

 The strong performance was because of an item offensive which saw the launch of nine new models together with a $ten million advertising and promotions budget that was reputed to obtain two-and-a-half occasions bigger than that regarding its nearest rivals.

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 Mr Carl states the A1 will ride on consumers' growing preference for compact cars among growing urbanisation.

 "But because well, these clients still to benefit from the luxuries and class they've already been in bigger premium cars. Therefore the A1 matches perfectly since it provides the top quality visits in addition fun they are driving feeling who have started to define Audi."

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 Mr Carl needs to draw, if this involves buyer profile, "the youthful as well as the youthful generation who are searching for a nimble, fun and premium vehicle".

 But based on him that you advantage the A1 has could it be recognises the requirement of "unique identity". "The A1 features a comprehensive selection of personalising options from fresh paint options to the opportunity to personalize the liner to develop a vehicle that reflects the driver's preference and elegance,Inch according to him.

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 An example of the might be the opportunity to configure the interior inside a special colour and material throughout if that is the situation preferred.

 If this involves A1's rivals, Mr Carl states that the majority of people would assume its key rival is the Small Cooper.

 "But it is not the way you notice. The car just is not about inciting 'retro' feelings. Rather, Audi moved a unique way when it comes to creating a new identity really modern way and determining exactly what the notions of premium and luxury among small cars."

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 Also, since of this, the advertising campaign for the A1 is really a not the same as that regarding other Audi models.

 "The car's image as well as audience necessitate a particular approach in relation to marketing," states Mr Carl. "We call the A1 'The Next Large Audi' and among other activities, the automobile is about making large waves. So besides ongoing our strong persistence for printed media, we're also going 'on the road'."

Big house design - big house plans 

 This would entail three-metre-tall "three-dimensional A1 logos" and vehicle shows to obtain situated near commercial institutions about town within the next handful of days. He adds the A1 may also play a considerable role within the Audi Fashion Festival, the carmaker's annual flagship event that will happen from May 13 at Ngee Ann City.

 The A1 may become a "canvas for creativeness" for eight local designers that will produce special art "skins" within the cars, that may then be shown along Orchard Road.